Hello! I am Isabelle Alves,
Senior Product Designer

With 10 years of experience in Product Design, I’m a UI/UX designer specialized in end-to-end digital experiences. I’ve worked with global brands like Condé Nast, Vogue, Globo, Sodexo, Claro, Bradesco Bank, and VR Bank.

Platform for gyms and wellness. I designed user flows and web interfaces focused on workouts, scheduling, and performance, using a user-centered approach.

Gym App

Bradesco Bank — one of the largest banks in Latin America. I conducted user research, benchmarking, interface design, and applied the bank’s design system.

Bradesco International

Piccadilly — one of Brazil’s largest women’s footwear brands. I redesigned the e-commerce with focus on the shopping journey and information architecture.

Picadilly

Vogue — one of the most influential fashion magazines in the world. I created a solution to reduce ads without losing revenue, improving user experience.

Vogue

About

I’m Isabelle Alves, a Senior Product Designer with 10 years of experience turning complex challenges into digital products that generate measurable results. I am a UX/UI postgraduate and I was recognized with three academic awards for excellence in design, research and project execution, achievements that strengthened my methodical and user-centered approach.

I specialize in aligning strategy, research and UX to create experiences that reduce friction, support business goals and improve how people interact with technology. My process blends insights, clarity and systems thinking to transform data into meaningful product decisions.

Throughout my career, I have worked with international and cross-functional teams and contributed to high-impact products in banking, media, retail and insurance. I have helped companies like Condé Nast, Vogue, Globo, Sodexo, Claro, Bradesco Bank and VR Bank scale their digital ecosystems through consistent and research-driven design.

I lead product thinking from discovery to delivery, conducting interviews, mapping journeys, validating hypotheses and creating interfaces that are intuitive, accessible and scalable. My work focuses on bringing clarity to complexity and delivering experiences that are functional, efficient and meaningful.

I believe great design is the bridge between people and solutions. When done well, it becomes invisible because it simply works.

adapts interfaces for all screen sizes, ensuring usability and consistency.

Responsive design

focuses on efficiency, usability, and seamless workflows for internal users.

Back-office design

Generative AI

This image is AI-generated, created using prompts

deliver seamless experiences, balancing performance, accessibility, and cross-platform consistency.

Hybrid and native apps

UI with Purpose.

I believe that good design is more than just aesthetics, it must be functional, accessible, and deliver a seamless experience. My focus is on crafting interfaces with hierarchy, engaging microinteractions, and an inclusive experience for all users.

Tools & Technology.

I use Figma for building Design Systems and advanced prototyping, while also exploring Generative AI and automation. I leverage tools like Maze and Hotjar to validate hypotheses and refine user experience based on real data.

Standout Projects.

Every project I work on starts with a deep dive into the problem, aligning business goals with user needs. Through research, testing, and iterations, I transform insights into scalable and effective solutions.

Measurable.

My work directly impacts key metrics like conversion, engagement, and retention. In the banking sector. I always strive for solutions that benefit both users and business goals.

Hello! I am Isabelle Alves, Senior Product Designer