Sodexo (Pluxe)
Sodexo is one of the world’s largest multinational companies in benefits, services, and workplace solutions, operating in more than 50 countries.
Project Summary
The company needed to unify and localize its mobile experience across Latin America to improve adoption and regional consistency. I adapted the interface for Colombia, Panama, and Chile, addressing cultural, linguistic, and digital‑maturity differences. I led research, UX, and UI to create a unified yet locally relevant experience, resulting in higher usability, reduced onboarding friction, and improved brand perception across all three markets.
Problem
The platform delivered an inconsistent experience across countries with different levels of digital familiarity and regional behaviors, especially in Panama, where many users still relied on physical vouchers. This caused onboarding abandonment, confusion about features, and difficulty transitioning to digital benefits.
What I Did
I conducted cultural and UX research in all three countries to identify behavioral patterns and barriers. I localized flows, copy, and tone of voice while maintaining alignment with the global brand. I redesigned components to address vocabulary differences, visual density, and varying levels of digital literacy. I built a flexible UI system ensuring accessibility and support for a wide range of devices. I collaborated closely with regional teams to validate expectations and refine local nuances.
Solution
I delivered a unified interface adaptable to each market, with simplified navigation, more visual guidance for less digital‑mature users, and localized terminology. The redesigned onboarding reduced confusion, clarified the value of benefits, and enabled a smoother transition from physical to digital vouchers, particularly in Panama.
Impact
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23% of users noticed clearer and more consistent flows
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35% increase in the success rate of key tasks
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20% of users felt more connected to the brand after regionalized terminology was introduced
Learning
I learned that designing for global markets requires more than translation; it demands cultural sensitivity and design decisions grounded in regional behavior. Working closely with local teams was essential to uncover real nuances and create an experience that felt native, inclusive, and scalable.