Bradesco - International Account
INDUSTRY:
Banking / Fintech
COMPANY:
Bradesco Bank
ROLE:
Product Designer (UX Research, Strategy, UI)
summary.
Bradesco offers two international account products: MYA (My Account) and Bradesco Bank. Despite being distinct, users struggled to understand the difference between them. Many perceived MYA as just a debit card, not a full international account. This confusion led to drop-offs and hesitation during the onboarding journey.
I led UX research and co-designed a new experience focused on increasing clarity, surfacing key benefits earlier, and improving user decision-making — all while working within strict naming and structural constraints.
challenge.
Users didn’t understand what MYA was or how it differed from Bradesco Bank
Key benefits were buried deep in the flow and rarely accessed
The product comparison wasn’t visible or actionable
The team couldn’t rename or restructure either product
goal.
Clarify the value and purpose of each international account
Reduce friction and abandonment in the onboarding flow
Increase the success rate of account selection and openings
Enable confident, informed decision-making
solution.
We redesigned the international account selection experience to:
Bring account comparison upfront and above the fold
Label each product with contextual tags (“For Travelers” vs. “For Global Savers”)
Highlight key differences in fees, features, and benefits
Reinforce that users could open both accounts if needed
We validated the new flow through unmoderated usability tests with 84 participants. The new layout significantly outperformed the original carousel design.
result.
54% direct success rate
18% drop-off rate (down from 28%)
83% of users found the comparison helpful
Improved user understanding of each product’s purpose and features
💡 What I Learned
This project reinforced how powerful low-code tools like Framer can be for small teams — enabling fast delivery without compromising on design quality. It was also a valuable exercise in designing with scalability and maintainability in mind, ensuring non-designers could easily manage the site moving forward.
