Gym - APP IOS/Android & Backoffice
INDUSTRY:
Health & Wellness / Fitness Tech
COMPANY:
Confidential (Gym App)
ROLE:
Product Designer (UX Research, Strategy, UI)
summary.
An online training platform offering live and on-demand classes for various fitness levels and goals. It allows users to work out from anywhere and enables personal trainers to create and manage custom workouts. The product includes features like progress tracking, professional guidance, and multi-device streaming.
I led the end-to-end product design process, from market research to final UI, helping the platform evolve into a modular, scalable experience that drove strong user engagement.
challenge.
Understand what users and professionals needed in an increasingly competitive fitness tech market
Improve the experience of streaming workouts across multiple devices
Structure a solution that could serve users, trainers, and the business with flexible content management
Prioritize features within a tight scope and limited dev resources
goal.
Increase user satisfaction and engagement
Improve technical stability for video streaming
Create a scalable app and back office for instructors and admins
Validate future opportunities such as professional consultations and social features
solution.
Conducted competitor benchmarking (e.g., Queima Diária) and user surveys to define core needs
Mapped user flows, created personas, and built wireframes
Identified and solved connectivity issues in multi-screen usage
Designed a modular platform that supported:
Three subscription plans
Content uploads (videos, banners, workouts)
Video-on-demand and live sessions
Included online consultations with nutritionists and psychologists (MVP-ready)
Postponed the social and "Kids" versions after data showed low demand
result.
High engagement rate after redesign
Users reported improved streaming stability and better experience across devices
Client was highly satisfied and validated product-market fit with the new version
💡 What I Learned
Designing for multiple user types (consumers and trainers) requires clear flows and a flexible system architecture. Research proved essential to challenge assumptions, like the initial push for a kids version. Understanding the market and listening to real user needs helped create a solution that balanced usability, technical constraints, and business goals — leading to a product with strong adoption and future scalability.
