Sodexo (Pluxe)
INDUSTRY:
Corporate Services / Food & Benefits
COMPANY:
Sodexo/ Pluxe (France)
ROLE:
Product Designer (UX Research, Strategy, UI)
summary.
Sodexo is one of the world’s largest multinational corporations in food services, employee benefits, and facility management, operating in over 50 countries. Headquartered in France, the company has a strong presence in Latin America, where it offers digital meal vouchers, corporate benefit platforms, and workplace solutions.
This project focused on adapting the digital interface of Sodexo’s mobile platform to better serve users in Colombia, Panama, and Chile — ensuring a culturally relevant, accessible, and intuitive user experience across markets with distinct habits and digital maturity levels.
challenge.
Create a consistent user experience across three Latin American countries with different levels of digital adoption
Localize content, user flows, and terminology while maintaining a unified Sodexo brand identity
Account for market-specific behaviors — for example, Panamanian users were still transitioning from physical meal vouchers
Balance global product strategy with regional user expectations and cultural nuances
goal.
Clarify the value and purpose of each international account
Reduce friction and abandonment in the onboarding flow
Increase the success rate of account selection and openings
Enable confident, informed decision-making
solution.
Conducted cultural and UX research to identify behavioral patterns in each country
Worked closely with regional teams to localize copy, tone of voice, and onboarding flows
Redesigned components to support differences in:
Language (e.g., regional expressions, terminology)
System familiarity (users in Panama required more visual guidance due to ongoing reliance on printed vouchers)
Visual expectations and layout density (simplified navigation for lower digital literacy)
Delivered a flexible UI system that allowed the product to scale without losing regional specificity
Ensured WCAG accessibility compliance and optimized mobile UX for all target devices
result.
Improved usability in all three countries, with Panama showing the highest increase in satisfaction
Enabled smoother transition from paper to digital vouchers in Panama
Strengthened Sodexo’s brand presence in the LATAM market through consistent yet localized experiences
Positive feedback from local support teams on reduction in onboarding issues and user confusion
💡 What I Learned
Designing for global products requires more than just translating content — it demands cultural empathy and strategic localization. This project deepened my ability to design inclusive, scalable interfaces that respect regional nuances while upholding global standards. Working closely with local teams was crucial to identifying real-world friction points and ensuring our digital solution felt native and intuitive across diverse markets.
