VR Bank
INDUSTRY:
Banking / Fintech / Employee Benefits
COMPANY:
Bradesco Bank
ROLE:
Product Designer (UX Research, Strategy, UI)
summary.
VR Bank is an innovative Brazilian institution that combines banking services with employee benefit solutions, such as meal vouchers. The goal of this project was to design an integrated mobile experience that allows users to manage their finances and benefits in one place, with a focus on usability, visual consistency, and scalability.
I worked on the entire product cycle — from research and user interviews to wireframes, new feature design, and building a design system aligned with VR’s brand identity.
challenge.
Create a seamless user experience across banking and voucher functionalities
Maintain a unified visual identity while designing new features
Address issues in usability, especially in money transfers and benefit redemption
Support future scalability with a flexible and reusable component system
goal.
Improve clarity in key flows: checking balances, sending/receiving money, and redeeming vouchers
Increase user satisfaction and trust through consistent UX/UI
Build a design system to streamline development and ensure coherence across updates
Deliver a modern mobile experience that reflects the brand’s evolution
solution.
Conducted interviews to understand user pain points and expectations
Designed and validated flows for core actions:
Real-time bank transfers
Balance visualization for both bank and voucher accounts
Voucher use via QR code and contactless methods
Custom notifications and transaction tracking
Built a modular design system with reusable components and clear documentation
Collaborated closely with developers to ensure smooth handoff and implementation
result.
Increased efficiency and visual coherence in the app’s experience
Accelerated development through the use of a scalable design system
Delivered a unified product that meets both financial and employee benefit needs
Positive internal feedback and readiness for future feature expansion
💡 What I Learned
This project reinforced the value of flexible systems when designing for multifunctional apps. Creating a smooth experience across different service types — financial and corporate — requires deep understanding of user context and business goals. Working closely with a multidisciplinary team allowed us to balance brand consistency with real user needs, resulting in a product ready for growth.
